Mindsoul’s Weblog

November 2, 2015

What is my “Gift”?

Filed under: Uncategorized — mindsoul @ 8:55 pm

I don’t know about you, but through out my adult life I’ve heard this phrase many times: “Follow your passion”. For as long as I remember I think I’ve struggled with that notion, meaning I always felt I am not living my passion or feeling that I haven’t Untitled-1discovered it yet. It almost felt like I’m in a perpetual state of seeking for something other than what I have or where I was.

I remember in high school years, I was just following the system and trying to make good grades. I didn’t have any help or guidance in trying to notice or discover what I am good at naturally, or what comes effortless to me and makes me feel light and happy when I’m involved in it. My focus was on the outside and meeting the demands of school and parents, and not making waves with my own individual needs and desires and interests.

In university, this same process and mindset continued. I was pretty much felt lost in the first two years of collage, not knowing what I want or what I enjoy, other than surviving socially and making and keeping my friends. School and the subjects of my school demandsclasses where just busy work and frankly a place where I made new friends during the class and group study sessions. Also the competitive aspect of taking those tough math or chemistry or physics classes and trying to get the best grade I could, was a motivating factor to hang in there and make my time count. But there never was a focus or path that felt individual to me or guided me to perceive or feel what it is that I truly am here on this planet to do.

By summer before my junior year at collage, I still felt I’m just flapping in the wind with no real sense of who I am or what I’m good at. Somehow I stumbled on taking an introductory computer programming class that summer. I noticed I’m good at understanding the concepts and I’m good at Computer SCiencedoing the programming assignments. Well, I took a few more computer science classes during my junior and senior years and my natural intuitive understanding of this complicated subject helped me do really well in those classes and graduate with a Bachelor of Science. I then ended up with a good job in the computer industry.

So far it seems I got lucky to have found a vocation that was in high demand and paid well. I was performing well at my work assignments and over the years got promoted, mostly due to my competitive nature and a perfectionist attitude which in retrospect I don’t believe it was driven internally but was a way of getting noticed and gain approval from the outside.

My run in the computer industry lasted almost 19 years until the software industry completely crashed in a meltdown that started in the year 2000. That gave me the motivation to look in another direction and start my own business and take a crack at entrepreneurship which has lasted until today.

When I look back at my years as software developer, I recall for the majority of the time I was programming, I had a feeling of isolation and mild depression. I was really content that I was making a living and was self supportive, but if I was sensitive to my emotional guidance system,Emotional desert I would have noticed this career is not fulfilling me spiritually or giving me a sense of satisfaction and happiness.

Nonetheless, all that experience and emotional desert I felt I’m in, has brought me to a point where I am now. I like to finally experience and find a way to actualize the notion that we are all born with a gift and our mission is to express that gift in this world and therefore bring our gift to the table of evolution and growth of our planet and humanity.

But how? Where do I start? What am I looking for?  What does my ‘gift’ look like? How to do I recognize my ‘gift’?  Well I think I Who Am Ihave some ideas now about that! What I’m going to write about makes sense to me, but I am not sure how it will sit with you. Feel free to let me know your feedback in the comments section.

In my opinion, the answers to all the above questions I just asked in the previous paragraph, are already available inside, in the form of our ‘Feelings and Needs’.  Meaning, our true identity and our unique gift which is like our spiritual and psychological fingerprint, are reflected in our own deep and innate needs and feelings, which are unique to us. Our environment, our upbringing, our schooling, our relationships, may not have really helped us keep our focus on who we are inside. Instead we may have been programmed to neglect our true unique individuality, our own deep and unique individual ‘Feelings and Needs’ in order to fit into the mold of society and it’s demands on everyone to follow a sociopolitical system. The pressure to fit in and not cause waves can be felt from very early moments of our life and childhosuppressed-emotions-and-your-healthod and home life, all the way through the school system and finally our financial and social survival as adults.

If we were refused love and nourishment as children when we attempted to express our own unique feelings and needs, well then over time, such connection to our true self would fade away from our conscious mind and seep deep into layers of our subconscious for the rest of our life. And with that, slips away our chances of expressing and living our own unique and personal spiritual gift we were born with. Rediscovering our now deep subconscious feelings and needs, are in my opinion, the path of living our authentic self, moment to moment.

Earlier I put Feelings and Needs in quote because I have found there exists well established methodologies that have been developed to help usSETI satellite dish discover what are our feelings and needs are at any moment. This connection with our inner self may at the beginning seems like a faint distant signal coming through an old shortwave radio. Have you seen those big radio satellite dishes used by SETI to detect any sign of extraterrestrial intelligence? Well hopefully we may receive signal from our inner self a little easier, and as we move towards that signal by recognizing and acknowledging our true feelings and needs, the signal gets stronger and stronger over time until it’s a clear and loud channel, where at any moment we can sense who we are inside, independent of all the noise and distraction of the environment and society at large.

I have started to use Feelings and Needs cards that are available at various web sites such as NVC. Nonviolent NVCCommunication (NVC) is a process of communication, developed by psychologist Marshall Rosenberg that is based on compassion, authenticity, and courage. Also sometimes known as Compassionate Communication. For example this link is to a list of feelings and needs shown on the website called Center for Nonviolent Communication. Here’s another link to a PDF file so you can download and print the list of feelings and needs for reference.

Another process that has incorporated the consciousness of feelings and needs, is called the Connection Practice, developed by Rasur Foundation International. According to their website, The Connection Practice teaches a skill that unites your empathy and insight for accelerated growth. Empathy is attained through a conscious connection to feelings and needs, and insight is accessed through heart-brain coherence.

Connection Practice teaches us to first go into our heart with coherence, and then use the cards to reflect what we are needing and feeling at the moment.  we almost have to enter a meditative state so that the outer noise level is reduced allowing us to hear the message from inside about what our true feelings and needs are. They Inner gifthave an online store that supplies the Feelings and Needs cards, which is where I purchase my cards.

These words have made a huge impact on my view of life: “The one who knows others is wise. The one who knows himself/herself is enlightened!”.  I think knowing ourselves is required for understanding our “unique Gift”. And consciousness of our innate feelings and needs is the key to that understanding of ourselves and our unique offering to the world.


November 27, 2008

What Does The Phrase “Health Conscious” Really Mean?

I have used the phrase “Health Conscious” often, in past few years, to describe myself. I have also used it to characterize a life style of eating on the healthy side, and living with healthy habits. Today I was thinking more deeply about the phrase Health Conscious and what it really means.

The word Conscious is another word for saying Aware. OK, so that’s a simple interpretation of the word Conscious. We can get much deeper into what conscious and consciousness means. But for now let’s accept that notion awareness is that which is implied in the phrase Health Conscious.

Now, the other part of the phrase, the word Health, what does that really mean? And what does awareness of Health really mean?

I think most of us interpret Health as a concept that describes our body. Oxford dictionary defines Health to mean ” the state of being free from illness or injury” Probably most people in our western modern culture perceive Health to be what Oxford dictionary defined it to be, lack of disease. But in the context of the phrase Health Conscious, it doesn’t quite feel right to say Health Conscious means being aware of lack of disease. I think Health Conscious has a more proactive sense towards Health. Meaning, instead of being aware of lack of disease, Health Conscious lifestyle refers to an awareness of making choices in our life in favor of the maintaining or even promoting our state of being healthy. I think I’m comfortable with that meaning of the phrase Health Conscious. How about you?

But being a deep thinker I kept going with my desire to really dig into what I mean by calling myself Health Conscious. What was challenging to me about using this phrase is how do we define Healthy? What do we mean by being Healthy? How do we know our body or mind is enjoying a state of Health? Simply by not feeling sick, does that mean our body is in pure state of Health? And if we want to find out the answer, how do even being to know what’s going on with the inner state of our body?

In our modern culture in the west, there is way to answer that question. And that way is to visit a Medical Doctor, an MD. We have all been conditioned, and our parents have been conditioned, and perhaps even our grand parents generation have been conditioned, to accept that we human beings, ourselves, can know and sense very little about the state of health of our body. That in order to know how healthy our body is, we have to visit the doctor and have him perform tests and use the science of medicine to discover the state of health of our body. Don’t you agree?

The idea that we ourselves can know, or learn to know, our body’s state of health is relatively a foreign idea in our culture. We not only have learned to not pay attention to our body and our body’s state of health, we have been conditioned to ignore it even if we intuitively or subconsciously can sense what’s going on inside our body. In the modern industrial world we live in now, we have learned to delegate to the doctors and medical science and systems, the authority and responsibility of sensing the state of health of our body and mind. We have delegated the authority and responsibility of knowing and sensing what is healthy and what is not, what food is healthy and what is not, what environment is healthy and what is not, all of that we have delegated to others, namely to popular culture and indirectly to industry. Industry has found the way to shape the popular culture. McDonald has found a way to become popular. Coke and Pepsi have found the system to become popular. Fruits and vegetables that have been factory farmed with toxic chemicals and pesticides, have become mass produced by industry and has dominated the market for decades. Same goes with the other types of food like meat and fish, industrialized and factory farmed now for the most part.

How can we claim to be Health Conscious or aware of the state of the health of our body, state of the health of our food and environment, when from day 1 when we come to this world, we have been taught not to be conscious or aware of our health and let others take care of all that. And when our body’s health deteriorates to the point when we are literally sick and not functional, we believe that the doctors and medical science can diagnose and cure our body with tests and medicine.

The fact is we are born into the world fully “Health Conscious”. The wisdom of life is encoded in our soul, so to speak. Yet sadly by the time we are adults, most of us have been taught to dismantle our awareness of our body’s health, awareness of what food is healthy, and our awareness of what is healthy or not in our environment.

Therefore how can I call myself Health Conscious? Where do I begin to regain my wisdom about health of my body and my mind? My body doesn’t need to become sick before I decide to pay attention to it. My awareness of my health is something I can get back slowly but surely. We can make choices everyday that impacts the health of our body and mind. Most of those choices are made for us if we don’t make them. Industry and culture has been making those choices for us, and for certain the health and well-being of our body is not what industry has in mind. I know for me I started a few years ago the journey to become “Health Conscious”. I now know we can take back the responsibility and authority of our own health. I became vegetarian a few years ago. I mediate more often. I buy organic. But there’s so much more wisdom I can become aware of in my path to becoming Health Conscious.

I recently discovered Ayurveda (pronounces Ahh Your Veda). Ayurveda means Science (or better put, Wisdom) of Life. It is the ancient tradition of health and medicine that comes from that part of the world which is now India. Tradition of Ayurveda goes back 5000 years. Dr. Deepak Chopra of Chopra Center for Wellbeing is a great source of Ayurveda knowledge. One thing I learned is that Ayurveda says that concept of health, healing and being whole is all the same. That, health is really about being whole and integrated in body, mind and spirit. I’m so excited to learn more about Ayurveda. Its my next step towards becoming Health Conscious!! What is your next step?

Author: Ron Hariri

May 1, 2008

Instances of Fractal Evolution

Instances of Fractal Evolution

When couple of years ago (Nov 2006) I experienced author and biologist Dr. Bruce Lipton‘s 2-day presentation in his seminar produced by Spirit 2000 in San Francisco, I was totally blown away by the depth of insight I got into how my biology, my health, and how my health at the cellular level, is in my complete control through my beliefs (both conscious and subconscious). But one new thing Bruce added at the end of his presentation was his talk about how patterns of life and evolution are similar to patterns of fractal geometry. Dr. Lipton who has done decades of research on cellular biology, talks about this in detail in the article called Fractal Evolution he wrote and published on his site.

Fractal Geometry

Fractal ImageFractal geometry is derived by a recursive mathematical formulas, and incredible shapes were produced when computers were strong and fast enough to be able to execute these very computing-intensive formulas. This picture is an example of a fractal. What can be visibly seen if you click and download this very large high resolution image file, is that the patterns of the whole are repeated in the parts.

Concept of Fractal Evolution is that evolution follows a similar pattern, meaning “pattern of the whole is seen in the parts of the whole” quoting from Dr. Lipton’s article. For example cells of our body have same systems as our body as a whole (digestive system, reproduction system, etc. ). Or the “Humans are a fractal image of society, cells are a fractal image of the human”. Here in this post, I will not elaborate further about this concept and refer you to read that article for the enlightening details. But what I say here in the rest of this article, is about a few of the fascinating real instances of Fractal Evolution I’ve come to notice.

Digital Technology and Unified Field Theory

Dr. John Hagelin is one of the authorities in Unified Field Theory. One of his recent speeches that includedEinstein and Unified Field Theory information about Unified Field Theory was nicely captured in this article. To quote from the article: “theory locates a single, universal, unified field of nature’s intelligence at the basis of all forms and phenomena of the universe”. This reminds me of an aspect of quantum field theory called Zero-point field, the “lowest quantized energy level of a quantum mechanical system”.

Essentially what that means to me is that at the lowest level of physical reality, we and everything in the universe, all are made up of the same thing. Take our physical body for example. It is made up of organs, organs made up of live cells, our cells are made up of organic molecules, which in turn are made of atoms. Atoms are made of vacuum space, with very small particles mixed in, namely protons and electrons that move at speed of light. We can keep going and break down what these particles are made of, but at the end of the day, we arrive at the Zero-point energy field. Our body, at the deepest level of its physical existence, is pure information and energy.

Now take the Digital information technology that is now fully integrated into our lifestyles. Our cell phones, computers, Internet, digital TVs, PDAs, emails, Web sites, blogs, CDs, DVDs, on and on and on. Basically the entire human experience is now almost fully integrated with Digital technology, and continues to be, as more and more layers of complexity evolves one after another, all built upon Digital Technology. And if you take this digital world and zoom in deep, you’ll find at the core, it is made up of one single state of existence, which is a one bit of information that can only be either value 1 or 0. Essentially this very complex world of digital devices and system we have come to use and depend on for our daily lifestyle, is made up of most basic unit of information namely 1s and 0s.

For example take this blog you’re reading. Its a Web site, made out of HTML pages, made out of text, text is made out of ASCII codes, and ASCII codes are made of byes of information stored in memory or hard drive of some server, each byte of data has 8 bits, and each bit of stored information can hold a value of either 0 or 1. Another example is your digital LCD TV screen; The screen is shows a digital image made of single pixels, each pixel shows one of millions of possible colors, that color is coded by a number, that code stored in memory as bytes which in turn is made of bits of 0s and 1s.

The bit is the smallest unit of the information and energy in the digital world. Every level of digital information regardless of how complex it is (for example all the information you have in your iPhone or iPod), can shown to be a massive collection of simple bits organized in a particular way to create that higher level of digital information meaningful to the end user.

The pattern of evolution of the digital world matches the pattern of evolution the physical world, down to their very core level, a bit and Zero-point quantum field.

Evolution of the Web

Another instance of Fractal Evolution at work is the evolution pattern of the World Wide Web. Meaning the way evolution of the Web and Internet (in term of how it is integrated into the life of humanity) models after pattern of other much more advanced evolutions, such as evolution of human body.

Anatomy of a CellThe human body is comprised of 70 trillion to 100 trillion live cells. These many cells work together in harmony. Trillions of cells, all alive with their own scale of consciousness, cooperate and communicate in a community and with unimaginable synchronicity. As Dr. Deepak Chopra writes in his book Spontaneous Fulfillment of Desires in every moment of our life, there are literally millions of simultaneous synchronous functions performed by the body via its organs and cells. Our body is complex system with thousands of subsystems that are processing about 4 billion bits of information per second. This scale of instantaneous communication by the cells of our body is unfathomable and unimaginable. Chopra describes how this is a good example of existence of a “non-local” field of intelligence. This field does not have a time or space dimension. This field contains information and intelligence everywhere all the time and at the same time. Consciousness of the cells are from this non-local field of information. That is how such scale of cooperation and synchronization between 100 trillion living community cells can even be possible.

Early in evolution of life on Earth, living organisms were single-cell organisms. It took a while before cells got together to create multi-cell organism life . Then fast forward millions of years of growth and learning, and we now have trillions of cells living together in a community we call a human body. These cells have immense intelligence and knowledge of what to do and how to live together. Its an amazing system. Yet, through millions of years of evolution, cells figured out and learned how to come together and communicate to create something much grander than before. Basically now each one of our cells is part of a massive network of cells that form the body, with simultaneous synchronous connection and communication between many levels and layers of subsystems within our body.

Looking at how the Web is evolving, we can see a similar pattern of growth. Less than 20 years ago the technology of the Web was starting to function across the Internet network infrastructure. Servers would connect to the net and host Web sites of very simple and static content. As HTML gained more functionality, Web pages could have many options of formating, linking and presenting information, and the Web pages attracted more content and information. While the number of Website on the internet grew, the content and sophistication of those sites grew to a higher more usable level.

Similar to how life evolved with single cell live organisms growing in numbers and populating the Earth, the cyberspace grew by thousands and thousands of new static Web sites coming online over the course of the 1990s and early years of this century. Through B2B and B2C technology infrastructure coming to life, the Web sites started to connect with each other and become very functional in helping businesses and people grow their effectiveness in life.

Web 2.0 and Fractal Evolution Model of The WebNow that we are in the age of Web 2.0, we see a whole new layer of functionality has come to fruition on the Web. Now we have social networking on the Web. We have instantaneous access to information on the Web sites through Google’s powerful indexing and search capability. We have Wikipedia, BitTorrent, Flickr, blogging, tagging, participation, and many other features and functions that have evolved on the Web. The Web is no longer a large pool of static Web sites. The Web now has a life of its own and the original landscape of millions of Web sites in early incarnation of the Web, is now evolving into blogs and dynamic content that are linked together in infinite ways, to share information and create relevance and give significance to this massive amount of content.

Essentially, large communities are forming on the Web that have values and interests in common. These communities could be forming around sports, politics, health, society, on and on and on. These communities function like the multi-cell organisms that evolved on the planet, separately on their own and anthropologically specialize and grow more sophisticated in their functionality, seemingly randomly.Are we active participants in Earth\'s Evolution?

Just as Web is evolving from a single Website/content platform to a blog infrastructure platform, life evolved from a single cell platform to a multi-cell platform. Life has come a long way and now we have a 100 trillion cells form all types of organs and life systems working in the miraculous wonder of human body. Fractal Evolution can tell us we have a lots great discoveries to look forward to as the Web evolves further. The evolution of the Web in fact is a pattern within a pattern, a smaller pattern within the bigger pattern of human evolution. Human evolution seems it has a long ways to go in realm of human consciousness and thought. I think with help of the Web, human evolution can accelerate towards the era when billions of single cells we call a human mind, can come together and work in exquisite harmony to create another miraculous wonder, a highly evolved and illuminated planet Earth!!

April 20, 2008

Marketing Revolution

Marketing Revolution

Few days ago I listened to a live talk by the amazing Seth Godin over a conference call created by Edith Yeung and her wonderful site San Francisco Entrepreneur . Seth talked for about 45 minutes in reference to his new book Meatball Sundae, followed by few minutes of Q/A. The talk was absolutely fascinating to me. In that relatively short talk, Seth made it clear why we’re right now at the start of a new revolution similar in caliber to the previous handful of magnum revolutions triggered by for example invention of the steam engine, or electricity, and the like.

The following is from the notes I took during that talk. I want to share them with you and perhaps you’ll get a sense of why I felt Seth Godin‘s views are so incredibly compelling and significant. In a way, he described a new industrial paradigm that is upon us like a tsunami weather we like it or not. I feel he showed a new paradigm of business and marketing that is certainly a natural evolutionary future to the era that coming to a close. The rest of this article I am writing here is all my note of what Seth Godin covered.

Seth said right now we’re at the start of this new revolution. And at the start, things look very different than later on when the dust has settled. For example at the start of the auto industry, there were 2300 car companies, and Ford was just one of them.

What happens in a revolution and what are the elements of this new one? Consider this in a factory: In a factory, from the beginning of invention of factories, factory is laid out in a straight line. That is because when steam or propulsion was invented, they build one engine in one end of factory, that engine turns a shaft, and that engine that powered the shaft, powered all the rest of the equipment in the factory, like lathes, etc. Interesting, still factories are made same way.

Seth then went to talk about how most people have grown up with the television. And anyone or company with money could interrupt anyone else with TV ads, mailer ads, news paper ads, etc. For example Charles Revson has a little cosmetic company called Revlon and in 1947, he buys TV ads, those ads get him some distribution, which helps him sell more stuff, then buys more ads, and sells more products. Or another example is say Cisco builds products, hires sales people, sells products, makes money and hires more sales people and sells more products.

Model was the same, use media, location, to interrupt people, make enough money for those interruptions, to interrupt more people.

Well if you interrupt a lot of people and sell a lot of products, you need things that more and more people want. Meaning you need average stuff for avg people. Six Sigma, on time, as everyone expected. This model is organized around mass media, like how the factories were organized around the main drive shaft of the. Seth said this is what he calls a meatball, hence his new book title Meatball Sundae.

The revolution we’re at the beginning of is, similar to that TV engine. The interruption model, average products for average people is now broken. For example direct mail used to get 1% result and that was a very good result. No longer direct mail gets even that 1% result as people mostly throw away their junk mail. TV ads are broken also. Not one new consumer brand has been made from scratch from TV ads, in past few years. No new brand is now built on backbone of TV.

Go back 100 years before, Josiah Wedgwood, Charles Darwin‘s grandfather, was a potter. At the time that people were poor. He saw changes like shift in way things can be made or marketed. He used it as opportunity to reinvent what it is like to be in business: marketing, sales based on commission, showrooms, etc. His brother ended up dying poor, never made a living. Josiah died with $42M in the bank (more money relative to what Bill Gates has now).

The point is if you see a revolution, you have obligation to rapidly take advantage of it rather than denying it or trying to ‘fix’ it. Not asking you to change your marketing, but to change your meatballs. If you want to play in the new world, don’t bring your meatballs.

An example is Gillette (an example of a traditional industrial process company ) has no right to my attention in this new world. My attention too precious. Gillette has to make a choice to go with the trend or accept they are not going to take advantage of this. Now don’t we deserve of our fair share of success in this new revolution?

Some trends about this new paradigm in marketing are shown below. Businesses can either embrace some and change what they do all day, or go back to what they are doing, not both. We can’t say, go to Coca Cola’s Facebook. This is not about new tactics to do the old things. It is about a new way of doing business.

New Trends:

1 ) New media allows everyone that makes something to establish direct connection with people who used it. No middle man. People who are middlemen will have a tough time. An example of this new trend is sonos.com that sells $1000 device that makes music in every room in your house, replaces $50,000 device sold by a custom installer. A custom installer will never be able to catch up to Sonos products. If interaction with consumer can be profitable to you, you can build a whole business on that. For example book publishers have no idea who buys their books. But magazines do. Knowing who your users are changes things.

2 ) Every single person you will interact with is a loud mouth critic, front page reviewer for New York Times. No difference. All customers are equally capable of amplifying good news or bad news. They have ability to tell lots of people lots of things. Idea that every consumer is powerful, gives you new found strength. littlemismatch.com sells socks that don’t match. They understood 12 year old girls have sock problem. They organized their company arround the spread of the idea. These are all marketing decisions.

3 ) Telling stories. You used to be able to control how you talk about your product. One minute on TV, etc. Now it is noisy, 500 friends on Facebook, etc. You don’t have time to go deep to look at spec sheets. We rely on shortcuts: stories, what people tell and believe. You need to tell a story. That story needs to be true. Can’t defraud people.

4 ) Speed: Certainly changed the way lot of business was done, like Fedex. Amazon compounded it with one click shopping. I want all items to line up by price and popularity. New need for speed. Not hurrying up. Reorganizing. That you’re so much faster than everyone else. A difference between businesses that can organize around the speed and ones that can’t.

5 ) Long tail. Power law curve. In old days there was a limited shelf space. There was a limited spectrum. We saw ‘top 40s’ or hot products and the like, because there was no room for more. Long tail said people can pick what they want. Half of all movie rentals or movies sold on the web are what blockbuster doesn’t even carry. Sames applies to everything, cars, consulting services, insurance, etc.

6 ) Outsourcing: competitive speed advantage. In the past owning the factory gave you control, security, confidence. But now not owning the factory gives you ability to switch on a dime. And example is the trend now of outsourcing programmers to different countries.

7 ) Dicing the world to tiny little bits. This is represented by Google. Google means you don’t get to decide where you put your stuff. Tt teaches us that you no longer have the power to control any interaction.

8 ) Number of infinite media channels: Every Google search is a media channel. Every blog is a media channel. What media channel I can build a business around is the question. If you can find a media channel that matches what you have to offer, you win. First you find the channel, then the business.

9 ) People to people: examples are Kiva, Paypal. You win by enabling connections between one person and another. This is new the school. What businesses like to give, is relationship between them and individuals. Yet Kiva creates ability for person A to connect with person B directly.

10 ) Who and how many: Too many people focuse on ‘how many’, like how many hits or new users come to the site. But key question is how many influentical people are accessing the site. If there are 12 people reading this but those people are influential, thats advantageous. Maybe you don’t care how many people visit your site who also read what is new with Paris Hilton.

11 ) Gatekeepers. Editor of newspapper has power to ignore a story. It matter what type of Public Relations firm you hired to get access to the media. But gatekeepers are going away. They are replaced by leaders. Leaders are like a head of tribe. Bunch of people are following them. Any one can be a leader where people enjoy following him or her.

12 ) Sinefeld curve: Its is like an upsidedown bell curve. On the bulge of the curve, there is danger. All the way on left is scaricity, other end is ubiquity. In middle is where no one wins, its not rare enough to be scarce or ubiquitious. You need to be in one end or other, everywhere or nowhere. People pay for things that are scarce.

Before and After: which side of line are you betting on:

1 ) Limited number of media outlets vs. infinite number of media outlets

2 ) Limited physical retail outlets vs. countless online retail

3 ) Emphasis on horizontal, vs. vertical success niches

4 ) Marketer to consumer communication vs. consumer to consumer communication

5 ) Barriers between consumers and makers, vs. permeability between consumers and makers

6 ) Spam vs. permission

7 ) Limited by factory owned, vs. outsourced, limited by imagination

8 ) Long product cycles vs. fads

9 ) Market share vs. fashion

10 ) Features vs. stories

11 ) Organization that has advertisings as major expense vs. innovation as its major expense

12 ) Mind set of large overhead is same as stability vs. small overhead is equal to low risk

13 ) Customer support vs. community support

14 ) Focus groups vs. launch and learn

Seth said one of his favorite companies is 37signals.com. It is fasterst growing most beloved software development company selling business to business products in a whole new way. They do blogs written by people that actually run the company. They interact with people who read the blogs. They build the products based on consumer interaction and feedback vs. what focus group tells them to. They make what they love instead of what a consultant tell them to build. They’ve written a book and given it away for free online, and they sold more copies of that book in PDF, more than anyone else. If you look at how you can build an entire organization around a bet on a new revolution, this is one of many examples.

Q/A part:

1 ) More you do for people you’re trying to help, better you do

2 ) No way its not always possible for organization to change fundamentally to make best use of new marketing. E.g, Rolls Royce kept building cars by hand for 70 years long after everyone else switched to factory assembly line. But you gotta pick, plenty of room for meatball companies. You need to decide as individual what organization you need to work for and which kind you want to run.most talented, hungriest, fastest moving, are going to be the ones leaving first, and I think leaving first is better than leaving last.

3 ) Permission marketing vs. new way shown in Meatball Sundae? Answer: Measure! If you measure how many people have given you permission, measure how deep the permission is, ff you keep track of the open emails you’ve sent, then everything will improve. What you measure determines what you get.

4 ) How new marketing impact non profit space, constituents other than customers. Lots of non profits moved donation process online and realized what was not the answer. Reason people give money to non typical profit is complicated, no magic bullet found to repeating this online, need to find it. Internet and social networking makes it easier for non profits to deal with people they are helping. E.g. story of what happens when you take 3 kids in poorest part of India and give them computer with Internet access and with Wikipedia, and within days they are teaching themselves English, and within weeks they are far better off intellectually, emotionally, and in terms of professional opportunities, than they were before.

5 ) Without interruption media, how can you get people attention in the first place if you have something to offer? It starts with geeks and nerds, they are looking for you, looking for things that answers the questions. For example If you write a brilliant book on Civil War, there are people that are looking for it and will find you. But too often people use the ‘how people can find the product’ as an excuse to spam the world, and if that is what you need in order to get the word out, you should make a different product.

6 ) Seth started Squidoo with a small number of people, to raise money for charity, and also for a place for individuals and small businesses to spread the word about something they cared about. An example Kate started a page on Squidoo about laptop bags, which is now the number one page on the Internet if you search for laptop bags. I’ve gotten email from laptop bag companies that say they get 35% of all their revenue from this one page that is being featured by this one woman. Its good for Kate, laptop companies, charities we support, ec. There are 475,000 pages on Squidoo, there is a new kind of ecosystem, a sophisticated platform to use to spread the word.

Challenge, is not to say should I have a Squidoo page, or Facebook page, or Hugpages page, challenge is how do I do all of these things so that I can find the group of people who are looking for me, how do I give a consistent story and spread a message by helping people find the information they are looking for as opposed to going on an endless ego-driven parade of me me me me talking about why they should buy from me.

7 ) What is your advice for people who’s career was build on interruption media marketing, how we take our expertise and make it work in new resolutions? People that work in traditional media are really good in telling stories. For example if I ran an ad agency, I’ll go to my client and say we gotta stop interrupting people and we gotta start making stuff people want to talk about. Let us sit with the engineers, customer service people, with product designers… let us invent products that people want to talk about. Apple didnhyped the iPhone, other people hyped the iPhone, they hyped it because it was a product worth talking about. Someone needs to design the iPhone of every category, the iPhone of car insurnace, of talent representation, of conference, etc. And who better to do that than people who have gotten so good at connecting to people telling their stories. Seth believes that is a huge opportunity.

8 ) If you have us with one idea to ponder after this call, what would it be? It would be to Stop Pondering, START! Start now, just go. Seth gave an example that Edith didn’t come a large organization, Edith is not backed by some giant monolithic corporation, but every 1000 people on this conference call has interacted with Edith. Edith has figured out how to find a tribe of people, connect them to each other, build a business on the back of helping people accomplish what they are trying to accomplish. And the thing is if Edith can do it in that space, there is another million spaces that need it done, and there’s another million categories that people are waiting for someone to step up and say yeah I can do that. And the amazing amazing thing that is going on right now, is that, you don’t need to pay money to a TV station, don’t need to pay money to Google to get listed…. all you need to do is to START!

April 10, 2008

Heavenly Skiing, not at Heavenly

Picture taken from 6th floor hotel room in South TahoeLast week spent 5 days at South Lake Tahoe. Arrived mid day Tuesday at Sierra-At-Tahoe ski resort. There were 330 lift tickets sold for that entire resort that day, according to their office whom I called on the way. We skied for about 3 hours non stop, seeing maybe 5 to 10 people while skiing down each long run. Sunshine was beautiful and warm. The whole experience was heavenly, and we were far from Heavenly resort.

We repeated that experience Wednesday, Thursday, Friday and Saturday before driving back home. This was the first time in a more than 10 years that I skied 5 days in a row. Still using my old Solomon 9/X expert skis from more than 13 years ago.

When we got back home, I just wanted to be back at Tahoe as soon as I could. It was like the old days for me when because of the love of skiing I would ski 10 to 20 days a year. That old flame I had for skiing was reignited by this new trip.

I decided to find out if I can get an affordable new pair of skis and leave behind the 20th century ski technology I’ve been using. I shopped online and quickly found Evogear site come up on my searches for ski stuff. I found there a good brand variety of 2007 and 2008 skis at huge discounts. I couldn’t believe the discounted prices. Problem was the size selection was very thin. My current skis are size 190 cm. For new “shape” skis I felt mid 160’s cm will be ideal for me. I found a brand new 2007 Rossignol Bandit B2 expert skis in size 166 for $249 on the site, discounted from $730 retail price. After thinking about it for a day or so, I pulled the trigger and bought it online, along with a great binding set, free shipping, no tax. I spent $359 for an outfit that retails over a $grand$.

Boxes (ski and bindings) arrived 2 days later. Was shipped from Washington state down to my place in California. I drove it to Any Mountain shop close by, for a tech to mount the bindings for $30. I’ll pick it up tomorrow and if I help it, I’ll be back on the mountain (Northstar this time) for another heavenly skiing experience, this time with my new skis. Not much time left this season before the good hours of skiing in the ski day shrinks to the early morning hours due to the warmth of the sun.

Oh I forgot to mention, last week I bought the next year’s season pass which included all the spring skiing left to do this year. So essentially I’ll be skiing free rest of this season using my new next year’s season pass.

I am real excited, can you tell?

See you on the mountain.

April 9, 2008

Internet Marketing

Went to an entrepreneur group meeting and the presentations were about Internet Marketing. More specifically, about what to do to have your website draw a lot of traffic and be useful and productive.

Presentation by Edith Yeung was very good. The time alloted for the talks were 15 minutes so the content was compressed. She said these are some of the things to do to better market your site on the net:

1) Make your site sticky. Meaning have things on your site that makes users want to stick around. Example, have a line on top to show where they are in the site with a back arrow so they can navigate back. In your content, put links to related articles or put links to your own business sites.

2) Generate keywords. Use Google Ad Words to get keyword ideas of your content.

3) Techie stuff: Use lot of relevant keywords in the title of the page. Use meaningful words in the URL of the pages, not just codes or numbers. Use MetaTags about 7 or 8 keywords. Use WordPress plugin Head-Meta.

4) Give it some love. Meaning submit what you write to sites that post your article and in there you put links to your own site. Use blogcarnival.com That way your site content is referred to by many places on the web.

5) Socialize. Power of community. Use stumbleupon.com. Use google analytics in the footer of your site and then find out where the traffic to your site is coming from.

6) Measure and Improve. Use Alexa.com to rate your website. Research your competition.

7) Content is King. If content is good you slowly buildup a fan base.

Edith Yeung who made this presentation is a consultant as well and available to provide professional help to achieve your marketing goals for your site. Her interest she said is to build niche social websites. She has a very high traffic site called SFEntrepreneur.com

Second presentation was by Mike Mataraza. He did a nice job in a few minutes he talked, to emphasis what to do right on your website home page. He said to consider these 3 things about your web site:

1) Stickiness

2) Eye Flow

3) Does your site answer these 4 main questions: Why Am I Here? Where Do I Look? Where Do I Go? and finally What Do I Do? He said if you have to explain why your site is the way it is, its not working for you. He gave an example of a crowded web home page that doesn’t trust the user to go deep. And an example of a well designed page that answers all the 4 questions.

Hope you enjoyed these notes. If you liked to find out more about the entrepreneur meeting I attended in San Francisco bay area, check out this meetup page for details of this group.

March 14, 2008

Hello world!

I have entered the blog space. This is my first ever ever blog. For almost half a year have been looking for a blog site, even registered with zaadz and another site, but didn’t feel they are a good fit.

I have written my ‘blogs’ in my own personal desktop journal, and I look forward to sharing them here. They are mostly my inspirational ideas and epiphanies.

Now its late at night and am heading to bed. I’m excited to spend some time here in upcoming days and post my original content.

BTW, I always struggle first when I’m trying to come up with a username, and then take the easy way out and chose my initials and name. But this time, after a few tries, mindsoul was available for me.

MindSoul, meaning our mind and our soul (not necessarily in that order) , the two layers of our being that are most powerful and are at our disposal (if we’re conscious of it) to use to create our life and our legacy with it. More like to fulfill our higher purpose, to actualize our archetype, to develop to our full potential in this lifetime.

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